Kesha x Lyft Pride
Lyft has a long history of showing up for the LGBTQ+ community and is committed to fighting the loneliness epidemic.
In 2024, we threw a massive Pride party, co-created with queer-owned line-dancing org Stud Country and the LGBTQ+ community.
Results:
- 35 paid influencer posts
- 600+ unpaid posts, driving ~15M impressions
- Overwhelmingly positive sentiment
- Placements in USA Today, Nylon, Variety, and more
- 42M social impressions (vs. our forecasted 34M)
