True Name Card
Two in five Pride campaigns don't do anything tangible to support LGBTQ+ people, and the queer community is quick to call bullsh*t.
But for many trans and nonbinary people, credit cards are part of the problem. So MasterCard launched the True Name card—the first-ever credt card to honor trans and nonbinary people's true names. Creative Shop partnered with McCann to tell that story across social media.
Video files and results available upon request.