Lady Gaga x Beat Saber

Lady Gaga partnered with Beat Saber to launch a music pack featuring songs from Chromatica.

Since we wanted to stay true to Gaga's fandom, we pushed hard to ensure our launch trailer rang true for the LGBTQ+ community. It was the first time Oculus had openly featured anyone from this community in their creative, and first-day pack sales were the highest they've ever been.