Jen Winston

The Goal: Launch the Honda Summer Clearance Event with a bang.

The Idea: Respond to tweets in real time with live, personalized Vine videos.

The Results: We tripled Twitter's engagement rate, received almost 15 million impressions, and made headlines. Not bad for a sales event.

***************************************

The responses (now removed from the web—thanks a lot, SAG) were a huge hit. We tweeted at celebrities like Neil Patrick Harris and Heroes' Greg Grunberg, as well as brands like Oreo and Bejeweled. 

The campaign resulted in:
- Over 14.8 million twitter impressions
- close to 7000 tweets
- Tripled Twitter's engagement rate 
- @Honda gained over 2500 followers
- Record sales months for the Civic and CR-V
- A few notable mentions:

***************************************

Art Director: Ariel Shukert

***************************************

click here to view the traditional(-ish) component of this campaign.