XFINITY Mobile

XFINITY Mobile had a challenge: launch a new mobile network while simultaneously being part of Comcast, the most hated brand in America.

To show that their network actually wasn't out to get you, we created socially native content highlighting the stuff you could do with crazy data.

Influencer Content - We worked with YouTube star and heavy data user Shonduras to crowdsource a mural entirely through Snapchat. We helped Shonduras create content to post live, and on the first day of our shoot the project already had over 600,000 impressions.

Social Ads - Our videos utilized Facebook's vertical media player within weeks of its release, and performed like crazy.